A Quick Drink
Sunday, August 26th, 2007

Two hours. That’s all it took to get Pepsi into Vietnam.
According to my southern-born Cu Chi Tunnels guide, two hours after President Bill Clinton lifted the trade embargo with Vietnam (1994), Pepsi was on the streets of Saigon, handing out samples of their soft drink. How effective was their planned launch? Well, I knew there was a reason I’d been able to get so much more 7 Up (which I just realized is a Pepsi product) in Vietnam and its communist neighbor Laos (where trade relations were often tied with Vietnam). Now I know why.
So, how long do you think it will take for American companies to move into the much-closer Cuba once that embargo finally goes bye-bye? Or, I guess the more obvious question is, how long do you think it will take for Cuban cigars to find their way into Wal-Mart?






